Apple App Analytics give developers access to more data like App Store Search, App Store Browse, App Referrers and Web Referrers, all tools that can help developers tap into their customer base. App Analytics & the Current MarketĪpple is finally providing developers with more detailed analytics and information to source data, essentially creating their own analytics package for developers to monitor users. App Analytics is shaking the developer community and will ultimately affect the way developers market their apps along with increasing revenue for Apple. The updated App Analytics tools give developers key insights into the current app market and how to adjust based off the amount of traffic their app generates. The data provided in Retention makes developers more aware of organic vs inorganic downloads and where more app units come from. Keep in mind that retention rates are important they gauge how active users are in an app. Developers can continually monitor how often users opened the app after the initial download. The filter options, which are available in Metrics and Sources, will allow developers to see when users first purchased or downloaded their app. Retention** Developers can see how users from various sources are retained over time. This section also allows developers to further break apart various sources from within App Referrers and Web Referrers. Sources allows developers to understand the relative proportions of source traffic at various stages in the user funnel – from visibility, to install, to engagement. Here, you can assess how different changes in featuring, marketing or ASO may have impacted your app in terms of visibility (Impressions & Page Views), Downloads (Installations or App Units), and usage (IAP, Sales, Paying Users, Sessions, Active Devices/Active Last 30 Days). By selecting Source Type, developers can then select App Store Search, App Store Browse, App Referrer and Web Referrer. From here, they can add a number of filters, including filters for Source Type. Metricsīy clicking on any one of the charts, developers will be redirected to Metrics. There are a few places within App Analytics where developers can view source information. How Developers Can View Source Dataĭevelopers monitor how their app is doing in the App Store to understand where their app generates the most impressions, page views, installs and user activity. Overall, the updated App Analytics tools will help developers understand where their app gets the most traffic to improve marketing campaigns that will in turn increase downloads and installs. Web Referrer: Customers who were directed to the app from a website in Safari on an iOS device. The breakdown of new features added to App Analytics goes as follows: Announcement BreakdownĪpple’s updates to App Analytics give developers specific tools that provide data on where users find their app. The data that the new analytics tools provides only proves how important search and organic traffic are to an app’s conversion rate. As Apple has stated in the past, up to 65 percent of all downloads comes from search. Data on where organic users view the app is pertinent to developers looking to improve visibility, conversion and installs. The updated App Analytics tools will provide key insights to pertinent data regarding how many users find the app via browse and search in App Store, along with data on how many users are directed to an app from another app or the web. Now, developers can view attribution and conversion metrics with a clearer picture tied to organic versus non-organic installs in iTunes Connect. Apple App Analytics: Referral & Search Data May 18th, 2017Īpple’s App Analytics update is now giving developers access to specific data on App Store Sources and Referral Data, making it easier to find where their app’s current customers come from.
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